Gymshark depicts the reality of a sweaty workout in its latest

Gymshark's latest campaign 'Look Good, Lift Ugly' wishes to challenge the perfect image of gym-goers it is often guilty of portraying.

4 months progress, still a long way to go! Doing the @Whitney

Love2bFit

Why Gymshark has handed over creative control of the brand to an

Gymshark, United We Sweat

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Refinery29

Gymshark Aims to Counter 'Pristine' Fitness Image Stereotype

Gymshark Breaks The Boundaries To Fitness With Their Bombshell

Gymshark Archives - Marketing Beat

Gymshark United we sweat by Ultra Brand Studio