15 Examples of Successful Umbrella Brands: AXE, Kraft+ - BMB

An umbrella brand is on different products in multiple categories. Some umbrella brands cover a tight set of products (AXE) or cross industries (Kraft, GE).

50 Largest Marketing Companies in the World - Leadership + Insights - Marketing Matters by Agency Spotter

15 Examples of Successful Umbrella Brands: AXE, Kraft+ - BMB

The Business Book - Big Ideas Simp Explained by Serhat Çimen - Issuu

Brand Building and Marketing in Key Emerging Markets: Niklas Schaff Meister, PDF, Bric

Asset Tag - Property of Umbrella Corporation : Office Products

Umbrella Branding Meaning, Strategy & Real Corporate Examples

How Umbrella Branding Strategy Help Your Business Expand, 52% OFF

Aaker brand architecture

How Umbrella Branding Strategy Help Your Business Expand, 51% OFF

50 Largest Marketing Companies in the World - Leadership + Insights - Marketing Matters by Agency Spotter