Shein, the new giant of ultra-fast fashion with unglamorous practices

A newcomer in fast fashion, the group is inverting norms in an industry already known for its difficult working conditions by imposing even higher production rates on a network of small companies in southern China.

The Fashion Studies Journal

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Chinese Fast-Fashion Giant Shein Aims to Be More Sustainable

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Marta Ortega Pérez leads a velvet revolution at Zara

Chinese Fast-Fashion Giant Shein Aims to Be More Sustainable

Chinese Fast-Fashion Giant Shein Aims to Be More Sustainable

Shein, the ultra-fast fashion giant, considers becoming an online marketplace