Regular women as lingerie models? Startups challenge Victoria's

A number of new lingerie companies are taking aim at Victoria's Secret by featuring regular-looking women in their advertising — complete with scars, stretch marks and medical devices. Proponents of the trend say realistic marketing can help drive sales.
A number of new lingerie companies are taking aim at Victoria's Secret by featuring regular-looking women in their advertising — complete with scars, stretch marks and medical devices. Proponents of the trend say realistic marketing can help drive sales.

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