With 4 in 10 women unsure about their bra size, M&S launches new campaign encouraging the nation to 'love your boobs' and book in for a bra fit

M&S admits bra price boob, Consumer affairs

WhatCanYouFitUnderYourTits? The hilarious viral challenge you've GOT to try - Netmums

Bra-mazing innovation for D+ cup women - Underlines Magazine

THE COMPATIBLES COLLECTION: For women with Big Boobs! by Kate Amos — Kickstarter

Our latest M&S campaign

We boobed on prices for bigger women admits M&S after campaign

Marks & Spencer encourages women to book in for bra fit with Love Your Boobs campaign

M&S focuses on key product area with bra-fit campaign

BITE Fuel Your Imagination M&S unveil 'love your boobs' art installation

M&S unveils 'love your boobs' art installation on London's South Bank