Under Armour launches HOVR Phantom 3 running shoes 'designed for athletes training to compete

If you think about it, there is no need to launch a new iteration of every running shoe franchise in the universe every year. Most companies would be better off waiting a bit longer so they can apply

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The off-season is for getting better. That means lots of running. Fast, stretchy UA HOVR™ Phantom 3 helps you explode through interval after interval

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Compete in the all new UA HOVR™ Phantom 3 whether you run or lift

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