Inside 's systematic campaign to boost its private brands in India, ET Retail

A trove of internal documents reveals how the e-commerce giant ran a systematic campaign of creating knockoff goods and manipulating search results to boost its own product lines in India — practices it has denied engaging in.
A trove of internal documents reveals how the e-commerce giant ran a systematic campaign of creating knockoff goods and manipulating search results to boost its own product lines in India — practices it has denied engaging in.
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Inside 's systematic campaign to boost its private brands in

copied products and rigged search results, documents show