Why Kevin Durant getting a lifetime Nike contract is a big deal - SportsPro

After Kevin Durant became just the third basketball player to sign a lifetime contract with Nike, SportsPro analyses the Phoenix Suns star's commercial appeal.

Kevin Durant becomes 3rd NBA player to sign lifetime deal with Nike

Kevin Durant Nike Lifetime Contract

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Durant signs lifetime deal with Nike, joining Jordan, LeBron

Kevin Durant Inks Lifetime Deal With Nike

Kevin Durant becomes 3rd NBA player to sign lifetime deal with Nike

Kevin Durant becomes 3rd NBA player to sign lifetime deal with Nike

Why Kevin Durant getting a lifetime Nike contract is a big deal - SportsPro

Kevin Durant Enters Lifetime Deal With Nike

Why Kevin Durant getting a lifetime Nike contract is a big deal - SportsPro

Kevin Durant signs lifetime deal with Nike

Kevin Durant Nike Lifetime Deal

The business of Giannis: How the Nike Zoom Freak 1 signature shoe puts the 'Greek Freak' in elite NBA company - The Athletic

Kevin Durant becomes 3rd NBA player to sign lifetime deal with Nike