Asda praised for choosing woman who has stretch marks to model its underwear - Leicestershire Live

The supermarket decided to use a 'real' woman to show off its wares

Asda praised for using mum-of-two with stretch marks to model Valentine's Day lingerie - Derbyshire Live

George at Asda praised for showing 'real women' with stretchmarks in lingerie

Leicester woman sdoes a 'NekNominate' strip in Asda

Asda News on George Clothing, Direct and Christmas Offers - Page 6

Asda praised for using relatable mum with stretchmarks to model lingerie - Mirror Online

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Missguided accused of digitally-imposing stretch marks on model's body in campaign images, The Independent

The designers making lingerie that women actually want to wear