General Mills follows trend in removing artificial flavours, colouring from cereals

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

What Makes A Cereal Great? A Flavor That Goes Viral

July, 2015

General Mills Will Remove Artificial Flavors From All Cereals

Classic Trix is back, in all its artificial glory

Spooned & Spotted: Trix Cereal without Artificial Colors - Cerealously

Cereal innovation brightens otherwise dim Q1 report for General Mills

Breakfast Cereal Favorites of the 1950s, 1960s, and 1970s - Delishably

Original Cherrios Cereal by General Mills at Fleet Farm

General Mills to Eliminate Artificial Colors, Flavors From Entire Cereal Line - ABC News

General Mills Unveils New Product Innovations, 2015-08-03

General Mills Cheerios Multi Grain Lightly Sweetened Cereal Large Size, 12 oz - Fairway

Kellogg to Eliminate Artificial Ingredients in Cereal, Snacks

Silly Rabbit! Original Trix With Artificial Colors Is Back After Customers Revolt - WSJ