Digital culture and entertainment insights daily: Double O: Naming Goop and Poosh

Why do so many companies like Goop, Poosh, Swoon, Soothe, Noom, and more, name themselves with double o's?

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The goop Podcast - Discover New Episodes

The Best Under-$100 Gifts from Gwyneth Paltrow's Goop Holiday

Kourtney Kardashian Barker Takes on Gummies – Is a Bra a Shirt

Fast Company SA - September 2015 by Fast Company SA - Issuu

Gwyneth Paltrow on trial for ski crash

Digital culture and entertainment insights daily: Double O: Naming Goop and Poosh

The Best Under-$100 Gifts from Gwyneth Paltrow's Goop Holiday

GWYNETH PALTROW REACTS: POOSH VS. GOOP - THE ULTIMATE SHOWDOWN