The business of Mickey Mouse: How Disney's original creation has helped company reach its $171 billion worth over 95 years as character's copyright expires in January

Mickey Mouse has brought in billions for Disney over the past century through box office sales, TV series, merchandise, toys and gadgets, theme parks, partnerships and general promotion of the brand.

Mickey, Disney, and the Public Domain: a 95-year Love Triangle

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Easy Trademarks - The Entrepreneurial success of Disney - How Copyrights and trademarks turned into Billions of Dollars?

Is Disney Losing Mickey Mouse Because of Copyright Law? – IP Bytes

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Walt Disney Animation Studios - Wikipedia

Mickey Mouse's Impending Copyright Expiration Explained

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