How marketing 'comfort for the common man' made Rupa standout in India's innerwear market

The family-owned enterprise did not have a roaring start. But with solid marketing practices in place, Rupa climbed the ladder of success and went on to dominate the market.

What's turning Indian lingerie shoppers online? Breaking down the factors propelling E-Commerce in India

Sustainability Archives - University of Fashion Blog

Building brand value : five steps to building powerful brands 9780070583221, 0070583226

The Indian Inner & Comfort Wear Market: A Deep Perspective - Images Business of Fashion

Rupa – Frontline

Rupa – Frontline

What is the best brand of cheap men's underwear? - Quora

Building brand value : five steps to building powerful brands 9780070583221, 0070583226

Rupa & Co to Merge Subsidiary Oban Fashions with Itself - Indian Retailer

Pitaji ki patloon' to 'uncle ji ki kursi' — Cadbury 5 Star hit the

Inside Fashion Vol. 23 No. 2 by InsideFashion - Issuu

Sustainability Archives - University of Fashion Blog

Rupa Industries: The innerwear market in India, Chew The Fat : Engage posted on the topic

What makes Indian innerwear market aim for a successful stint - Indian Retailer