Underoos made boring old kids' underwear fun to wear in the 1970s

Introduced in the late 1970s, Underoos were a popular brand of colorful children's underwear featuring characters from popular franchises like Batman, Superman, Wonder Woman and Star Wars.

The Secondhand Years: Slimosizes and unshrinkable underwear

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underoos commercial — Grin and Bare It — Matthew Dicks

Underoos For Kids

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I need my Underoos!!

Workwear for Women - Floret Flowers

Vintage articles and more in Vintage toys & old-fashioned games at Click Americana

Vintage articles and more in Vintage toys & old-fashioned games at Click Americana

Underoos: The Underwear That's FUN to Wear!