This Lingerie Ad Compares a Bra to…Ryan Reynolds?

A promoted Instagram post for the lingerie start-up Harper Wilde claims that wearing their bras is like “Ryan Reynolds gently holding up your breasts and whispering in your ear that you are doing a good job.” What???

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Lingerie Company Apologizes for 'Creepy' Ryan Reynolds Bra Ad

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Lingerie Ad Compares Bra to … Ryan Reynolds?

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Lingerie Brand Apologizes for 'Creepy' Ad Featuring Ryan Reynolds

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Lingerie Brand Apologizes for 'Creepy' Ad Featuring Ryan Reynolds

Ryan Reynolds Compared to a Bra in Now-Deleted Ad By Harper WildeHelloGiggles

Lingerie brand Harper Wilde apologises for 'creepy' Ryan Reynolds ad