The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.
L'Oreal bravely confronts plight of colour-blind men, The Work
Calaméo - INTIMA ASIA MARCH 2015
McCann Shanghai: Foreign L'Oréal & Chinese, NEIWAI, come together to make women proud of who they are – The Stable
Campaign Spotlight: L'Oréal Paris X NEIWAI: It takes boldness to be nude - adobo Magazine Online
L'Oréal Settles FTC Charges Alleging Deceptive Advertising for Anti-Aging Cosmetics
L'Oreal China goes for digital makeover in 20th year of beauty business, Analysis
L'Oréal To Acquire Skin Care Brand Youth To The People
Asmita Dubey leaves Mindshare for client-side role as L'Oréal China CMO, Media
L'Oréal's Diverse New Ad Campaign Features Hari Nef
Neiwai China market strategy report by Daxue consulting and Double V consulting
Neiwai China market strategy report by Daxue consulting and Double V consulting
Nivea's latest 'white is right' advert is the tip of a reprehensible iceberg, Afua Hirsch
How the Neiwai x SavisLook Collab Has Won Over Chinese Shoppers
L'Oréal celebrates women with natural skin tones in campaign with new products
iProspect retains L'Oréal Australia + NZ's SEO account following a tender involving 12 agencies – Campaign Brief NZ