The 'Hello Boys' campaign - featuring a huge photo of the Czech model's cleavage - caused a sensation when it was first unveiled in 1994.
40 Memorable Advertising Slogans (and How to Create One)
Hello Boys voted greatest poster ever created
Wonderbra's 'Hello Boy' billboard voted 'most iconic ad image of all time
Hello Boys voted greatest poster ever created
Hanes secures global Wonderbra rights
Wonderbra 'Hello Boys' advert voted most iconic of all time
Remember when Eva Herzigová's bra reportedly caused a car pile up?
Wonderbra 'Hello Boys' advert voted most iconic of all time
Hello Boys:In-Situ:Wonderbra:TBWA:Trevor Beattie
148: Billboard boobs, face forensics, and Alexa gets way too personal, Podcast