Lululemon Strikes Deal With Peloton for Fitness Content, Will Ax

Peloton Interactive Inc. shares rose as much as 11% Thursday after the company agreed to a deal with Lululemon Athletica Inc. to tap its online workouts and team up on apparel.

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Low-impact workout that you can do anywhere, c/o Ambassador @akiniko.

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Once rivals, now partners: Peloton and Lululemon to collaborate on connected fitness and apparel, ET Retail

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