Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip

Strategically, Kroger’s foray into apparel makes sense, but is Dip the right brand name? Branding theory suggests four reasons why maybe not.

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara E. Kahn

Barbara Kahn on LinkedIn: AI on the Mind: Analytics at Wharton's

Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn on LinkedIn: Wharton Faculty in the News

Barbara Kahn on LinkedIn: Always love when Steven Silverstein, CEO

Barbara Kahn posted on LinkedIn

Barbara Kahn on LinkedIn: Looking forward to presenting at Dallas

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group