Why Are Plastic Lego Bricks So Pricey?

Ask anyone who loves those iconic building toys: Lego sets aren't cheap. And those plastic brick sets very rarely go on sale. The Smith School's P.K. Kannan says Lego is part of an elite club of brands that hold their ground on price and quality. 

USED LEGO DONATIONS - Brick Labs

Why Legos Are So Expensive — And So Popular : Planet Money : NPR

Random bulk LEGO (R) pieces: Sold by the pound. – Atlanta Brick Co

PSA: Lego is raising prices, and these 40 sets cost up to $70 more if you wait - The Verge

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LEGO Bulk lot Ninjago MINIFIGURE Random Parts and Pieces 1/32

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Plastic LEGO Pick a Brick cups no longer valid in stores

The price strategy of LEGO - Academic Master

LEGO Bulk lot of Space. So you will get 22 lots for the price of 20 lots. So you will get 11 lots for the price of 10 lots. So you will get 43 lots

LEGO Bulk lot Space MINIFIGURE Random Parts and Pieces 1/32 Pound (0.5 oz)