What went wrong at Superdry?

The blame game over the decline of the British retailer is playing out in public.

Superdry co-founder in talks to buy back ailing brand after sales slump

Superdry Brand Works to Iron Out Problems - WSJ

Superdry needs a BrandAid!. What is a BrandAid? When a brand or a

Has Superdry really got its strategy wrong or has the brand just

What Happened to Superdry?

Lost in translation: Superdry – Home in Hokkaido

Superdry: What's gone wrong and how can it bounce back? - Retail

Can Superdry's Dunkerton Succeed Where Other Boomerang CEOs

Superdry in talks with Oak Furnitureland owner over possible