What is Utility in Marketing?

What is Utility in Marketing?

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Utility marketing is a term for the process of communicating the value or usefulness of a product to a consumer. Many times, during product design itself, utility is involved so that the customer is himself convinced to buy the product

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Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. 1-1 What is Marketing Marketing creates utility through the. - ppt download

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