What is Gen Z?

In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.

What Makes Them Buy: The Gen Z Spending Habits To Know in 2023

Gen Z in the workplace: Everything you need to know

Marketing to Gen Z: How to Get It Right

The Top Advantages of Having Gen Z in the Workplace

Gen Z In The Workplace Report

Gen Z, Aware of its Power, Wants to Have Impact on a Wide Range of

What We Know About Gen Z So Far

How Gen Z is Changing the Face of Modern Beauty

Hiring Gen Z workers: How talent assessments help - TG

Gen Z social media statistics

Generation Z Looks a Lot Like Millennials on Key Social and

Gen Z Marketing: What You Need to Know (Charts Included) - Heidi Cohen