Watch How Patagonia Became The Billion-Dollar Brand of the

Outdoor clothing giant Patagonia says it puts the planet ahead of profits, in part by telling customers to "buy less." It
Outdoor clothing giant Patagonia says it puts the planet ahead of profits, in part by telling customers to buy less. It's a bold mission statement that, either purposely or by happy coincidence, has resulted in tremendous growth for the company. This profile dives into the paradox of the eco-conscious outdoor retailer. (Source: Bloomberg)

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