Playtexbacks their tagline "who knows you like we do" with a simple, insightful campaign that's also a hit. Doesn't hurt that they're promoting the video everywhere the 18 Hour Comfort Lace videos appear--smart planning and execution--but more importantly the ads are honest. Women of many shapes, sizes and ethnicities take the objectifying power out of the…
Share of Voice (SOV)
How to Measure Share of Voice: SEO, PPC and Social Media
Share of Voice (SOV): A Measurement for PR, Social Media & SEO
What Is Share of Voice, Why It Matters and How To Increase It?
Share of voice: What it is and how to measure it
The 5 Best Plus-Size Strapless Bras, According to Reviews
Share of Voice: How to Measure, Boost and Leverage Your SOV
Share of voice: What it is and how to measure it
HSIA Minimizer Bras for Women Full Coverage Underwire Bras Plus Size,Lifting Lace Bra for Heavy Breast 34C at Women's Clothing store
Share of voice: what it is and how to increase yours - Scoop.it Blog
The Bra Stash Personal Security Wallet
What Is Share of Voice? How to Measure It Across Channels