Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan

Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
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Under Armour launches Stephen Curry-specific Curry Brand to compete with Nike's Jordan Brand

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Under Armour launches Stephen Curry-specific Curry Brand to compete with Nike's Jordan Brand