The strategic difficulty is that Lululemon is dependent on a single  supplier for its stretchy Luon material.

The strategic difficulty is that Lululemon is dependent on a single supplier for its stretchy Luon material.

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And if your life isn't great, then that's your fault too

Lululemon Material Sourcing Strategies

Lululemon Material Sourcing Strategies

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Wilson created the name 'Lululemon' because he thinks Japanese