The concept of Luxury Brands Vs. Mass Brands.

Luxury Brands and Mass consumer brands, how they are different in terms of their brand identity, positioning, attributes, target market and brand building process. We can not apply the same marketing techniques for Luxury Brands that are practiced for the mass brands.

Why Tesla is neither a luxury nor mass-market brand

Luxury and mass market. What clothing must-haves can you save money on

Enhancing Real Estate Marketing with 3D Exterior Renderings

PDF) New luxury brand positioning and the emergence of Masstige brands

Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods

Business Lessons from Luxury Brands

Newsletters From Popular Fashion Brands: Is Luxury Different From the Mass Market?

Masstige brands - Prestige brands for the masses

How Warner Bros. and Mattel Painted the Town Pink and Created Marketing Magic !!