The Rise and Fall of Reebok Football

By: Louis Porcelli - Click here to share on Twitter. Over a 20 year period, Reebok became one of the leading sports brands in the world, spanning from the 1990’s until the late 2000’s. And football played a huge part, if not the biggest part in getting them to the top. Bolton Wanderers supported their…

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Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot