Patagonia: The Rise Of Brand Community, by Yuqun Xing

Imagine it’s sewed on the backside of ZARA’s tag. Customers would definitely get confused and have polarized opinions. Patagonia has always been a political brand. I was surprised with the tag…

Patagonia's Bold Move Shakes Up The Ideas Of Capitalism And Consumerism

Patagonia: The Rise Of Brand Community, by Yuqun Xing

Does Big Data Turn Us into Its Cat?, by Yuqun Xing, Marketing in the Age of Digital

The Patagonia Brand Story - Brand The Change

Yvon Chouinard: An Icon of Environmentalism, Entrepreneurship, and Simplicity, by NFTPLANETARIUM

Clean Juice: How Mobile Application Boosts Customer Loyalty, by Yuqun Xing, Marketing in the Age of Digital

The Patagonia Brand Story - Brand The Change

Clean Juice: How Mobile Application Boosts Customer Loyalty, by Yuqun Xing, Marketing in the Age of Digital

The Rise of Patagonia: How Yvon Chouinard Created the Outdoor Brand Giant