The Retail Reset: Private Label Brands

Sales of private brands jumped by double digits in the first quarter of 2020 as U.S. consumers stocked up on groceries and daily essentials during the initial phase of the coronavirus pandemic, according to data from the Private Label Manufacturers Association (PLMA) and Nielsen.

Sales of private brands jumped by double digits in the first quarter of 2020 as U.S. consumers stocked up on groceries and daily essentials during the initial phase of the coronavirus pandemic, according to data from the Private Label Manufacturers Association (PLMA) and Nielsen.

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