Did you know the company once claimed falsely that its pants were made with seaweed?
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The Story of Lululemon: Little Black Stretchy Pants (Audible Audio Edition): Chip Wilson, Chip Wilson, Time Is Tight Communications Ltd
The Story of Lululemon: Little Black Stretchy Pants
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Lululemon Logo Design: History & Evolution
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Chip Wilson's book on building yoga company Lululemon is wild - Vox