The Plus-Size Fashion Bloggers Behind Target's Ava & Viv Share Style Advice

Style-wise, last year was a major one for plus-size fashion, due in part to the strides Target took to address a need in the market. Along with responding to shopper critiques about designer collaborations that didn't offer extended sizing, they went all in, revealing Ava & Viv, a fashion-forward brand that relied on the expertise and intel from some major bloggers. While it's designed by a team at Target, the influencers tapped to advise have been important; spring 2016 marks the third time they've worked together. "The [Target] team has made investing in the brand and their plus-size customers a true priority. They have an earnest desire to listen to feedback and incorporate the asks of their customers and our readers into the growth of the brand," blogger Nicolette Mason told us. "Readers give amazing feedback, both on the design and the in-store experience." All the ladies (Gabi Gregg and Chastity Garner plus Mason) said that it was very important to them that the brand went beyond offering basics, including exciting, trend-based pieces in the mix. "My biggest goal was to push Target in a more fashion-forward direction for their plus-size customers," Gregg said, sentiments echoed by Mason. "At the
Style-wise, last year was a major one for plus-size fashion, due in part to the strides Target took to address a need in the market. Along with responding to shopper critiques about designer collaborations that didn't offer extended sizing, they went all in, revealing Ava & Viv, a fashion-forward brand that relied on the expertise and intel from some major bloggers. While it's designed by a team at Target, the influencers tapped to advise have been important; spring 2016 marks the third time they've worked together. The [Target] team has made investing in the brand and their plus-size customers a true priority. They have an earnest desire to listen to feedback and incorporate the asks of their customers and our readers into the growth of the brand, blogger Nicolette Mason told us. Readers give amazing feedback, both on the design and the in-store experience. All the ladies (Gabi Gregg and Chastity Garner plus Mason) said that it was very important to them that the brand went beyond offering basics, including exciting, trend-based pieces in the mix. My biggest goal was to push Target in a more fashion-forward direction for their plus-size customers, Gregg said, sentiments echoed by Mason. At the

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