Super Bowl 2024 is the most-watched program in television history

The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco averaged 123.7 million viewers across television and streaming platforms.

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Record ratings for NFL's Super Bowl LVIII at a staggering 123.4

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Super Bowl LVIII most-watched TV show in U.S. history

Record ratings for NFL's Super Bowl LVIII at a staggering 123.4

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The Super Bowl averaged 123.4 million viewers, making it the most

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