J.C. Penney Research Professor Savannah Shi discusses the Shein/Forever 21 partnership and offers insights into what will make it successful.
Earnest Analytics on LinkedIn: With news of SHEIN and Forever 21
Shein partners with Forever 21 to expand their fast fashion reach
HOW SHEIN IS REDEFINING FAST FASHION
Shein partners with Forever 21 to expand their fast fashion reach
Shein, Forever 21 Team Up in Hopes of Expanding Reach
Shein and Forever 21 Ink Partnership to Expand Both Fast-Fashion
Shein steps into offline retail by acquiring one-third of Forever
SHEIN to sell items from Forever 21 in new SPARC Group partnership
Shein and Forever 21 Forge Fast-Fashion Alliance
Forever 21 Benefits From its Shein Strategic Partnership, But
Shein Dossier: 8 Hacks Behind the Growth Strategy
Shein strengthens ties with Forever 21 for online co-branded
Success in the Shein/Forever 21 Partnership Hinges on Data