Sara Blakely Case Study: Brand Strategy Breakdown

Back in 1998, SPANX founder Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look under white pants. She grabbed some scissors and cut the feet off her control top pantyhose and SPANX was born.

The Genius Behind the Billion-Dollar Brand Spanx: Sara Blakely's 10 Rules for Success

5 Things the Most Successful Entrepreneurs All Have in Common

Marketing Case Study: Mented, Sara Blakely Teaches Self-Made Entrepreneurship

Sara Blakely Case Study: Brand Strategy Breakdown

Billion Dollar Case Study, Sara Blakely, SPANX - Roadmap MBA

The Best Things I Learned From Sara Blakely, Spanx Founder: by Allen Cheng

Sara Blakely Case Study: Brand Strategy Breakdown

Sara Blakely Teaches Self-Made Entrepreneurship, Official Trailer

The Success Story of Sara Blakely, the Self-Made Billionaire

From Patent to Profit: The Story of SPANX and Sara Blakely - Innovate Product Design

SOLUTION: Sara Blakely - Studypool

3 Publicity Lessons Female Founders Can Learn from Sara Blakely –

Using Humor to Launch a Company: Sara Blakely (SPANX)

Maximizing Your Influence: Expand your Impact Globally, Case Study of 3 Founders