Can Kik Beat Snapchat With New Targeting Capabilities for Brands?

A hot messaging app is starting to get more targeted with its fledgling ad business. Kik said today that it is giving brands the ability to deliver promoted messages based on gender, country and device—Apple or Android.

A hot messaging app is starting to get more targeted with its fledgling ad business. Kik said today that it is giving brands the ability to deliver promoted messages based on gender, country and device—Apple or Android.

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