Shoppers more cost conscious than ever as Black Friday kicks off

It's Black Friday, and Canadian shoppers have joined the born-in-the-U.S. retail frenzy to hunt for deals. But amid the heavy weight of inflation, shoppers are showing signs of being choosier than usual about where to spend their holiday shopping dollars.
It's Black Friday, and Canadian shoppers have joined the born-in-the-U.S. retail frenzy to hunt for deals. But amid the heavy weight of inflation, shoppers are showing signs of being choosier than usual about where to spend their holiday shopping dollars.

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