Favorability for Victoria’s Secret is up, but sales aren’t, and the body-positive ad campaigns of competitors may not be the only reason. Price, shopping habits, and Millennials could play a role.
Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding
Victoria's Secret continues rebrand with new global push
Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding
Victoria's Secret sees pandemic rebound with improved sales, more inclusivity - Good Morning America
Victoria's Secret Shares Fell 29.7%, Despite Posting Better-Than-Expected Profit
Victoria's Secret unveils strategic growth plan
Clipped wings: Victoria's Secret sales slip as shoppers become less daring, Business
Episodes — The Breadwinners
Victoria's Secret ditches prioritizing wokeness over 'sexiness' after sales drop
Clipped wings: Victoria's Secret sales slip as shoppers become less daring, Business
Victoria's Secret Returns To 'Sexy' Image Amid Sales Decline - Zenger News
Is Victoria's Secret DITCHING its feminist makeover? Lingerie brand is returning to its hypersexualized roots after scrapping catwalk 'Angels' for plus-sized and transgender models - amid reports sales have plunged 5%
Victoria's Not-So-Secret Struggle: Sales Fall. Again. 12/01/2023
Victoria's Secret's 'sexy for all' strategy boosts sales and shares
Despite a Drop in Sales Growth, Women Still Love Victoria's Secret - CivicScience