Rite Aid Unveils Brand Refresh and New Store Layout - Sway Creative Labs

Key insights: Company’s logo is changing colors to signal shift to wellness. Rite Aid is looking to attract more female Gen Xers and millennials. For the first time in more than four decades, Rite Aid is rebranding. The drugstore chain revealed a new logo during an analyst call this week, as well as announcing a […]

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Rite Aid Unveils Brand Refresh and New Store Layout - Sway Creative Labs

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Sway Creative Labs

Rite Aid unveils new branding; testing 'store of the future

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