Relaunching Kappa: Brand History – The Mothballed Closet

Founded as a sock and underwear brand in the Italian city of Turin in 1916 (footballshirtculture.com, 4/11/2006), Kappa quickly became the "chavy" sportswear brand we know today. In 1956, Maglificio Calzificio Torinese (MCT) - a leading manufacturer of socks and underwear in Italy - created Kappa (footballshirtculture.com, 4/11/2006). After an error in manufacturing lead to…

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