Raf Simons to close — a fashion marketing expert explains how the brand  lost relevance - BusinessWorld Online

Raf Simons to close — a fashion marketing expert explains how the brand lost relevance - BusinessWorld Online

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SURVIVING 27 years in the competitive and fast-changing world of fashion is an accomplishment many brands only dream of. Raf Simons weathered the 2007-08 financial crisis, Brexit, and the COVID pandemic with his eponymous label, but in November he announced that the SS23 line would be its last.

Raf Simons is closing his eponymous fashion label after 27 years

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Raf Simons to close — a fashion marketing expert explains how the brand lost relevance - BusinessWorld Online

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