Qatar World Cup 2022: How brands are navigating the controversial tournament

Sponsors are having to navigate human rights concerns and other social issues that have overshadowed run-up to the Middle East's first World Cup

Why Qatar is a controversial host for the World Cup : NPR

Metro.co.uk brings back Pride logo to protest against Qatar World Cup

Fans' wild World Cup fashion draws praise, scorn in Qatar - FIFA World Cup Qatar 2022

At the 2022 World Cup, some fans' controversial outfits slip through : NPR

Watch What You Need To Know: FIFA World Cup 2022 in Doha, Qatar, Game Points

Qatar World Cup 2022: How brands are navigating the controversial tournament

FIFA bans alcohol in Qatar's World Cup stadiums : NPR

Ten years of hurt: how the Guardian reported Qatar's World Cup

Why Brand Suitability Is in the Starting Line-up for Marketers at the World Cup – Advertising Week

How Brands Are Marketing Around the 2022 FIFA World Cup

2022 World Cup: Criticism of Qatar finds unequal resonance around the world

Controversy in Qatar: 2022 World Cup has fans infuriated – Spartan Shield

For Qatar, the World Cup's Glamour Is the Payoff - The New York Times