This Campaign Celebrates Postpartum Bodies To End Unrealistic Expectations For New Moms

Advertisements can wreak havoc on your self-image and giving birth, well, wreaks havoc on your body - but UK retailer
Advertisements can wreak havoc on your self-image and giving birth, well, wreaks havoc on your body - but UK retailer 'Mothercare' has challenged this idea with their new diverse ad campaign that celebrates postpartum bodies.

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Moms proudly show off their postpartum bodies

This Campaign Celebrates Postpartum Bodies To End Unrealistic Expectations For New Moms

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New Mom Jessie J Doesn't Want Her Pre-Baby Body Back

This Campaign Celebrates Postpartum Bodies To End Unrealistic Expectations For New Moms

New mum New mum Beck Zemek opens up about post-pregnancy weight loss

Zenaida (zenaida0245787) - Profile

This Campaign Celebrates Postpartum Bodies To End Unrealistic Expectations For New Moms

New Mom Jessie J Doesn't Want Her Pre-Baby Body Back

Chris Turner (@chriscturner87) / X