The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.
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Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass
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Watch: Piers Morgan's embarrassing Carabao Cup draw in a Spurs football shirt
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