The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding

Discover the critical role of design in rebranding through the lens of J.C. Penney

JCPenney Has Had a Dramatic Decline: History in Photos

Is JCPenney Killing Itself with a Failed Strategy.pptx

J.C. Penney's Long, Slow Decline to Bankruptcy

Rebranding U-Turns - Your Projector

Ron Johnson Killed J.C. Penney—But He's Now a Top Mind In Retail

JC Penney logo takes a step back - Logo Design Blog

JC Penney's Epic Rebranding Fail

The Psychological Failure of JC Penny, by Jennifer Clinehens, Choice Hacking

JCPenney - Wikipedia

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

How it all went wrong at JCPenney

J.C. Penney Reverts To Old Logo In Attempt Regain Customers