Peloton x lululemon partnership. Is it a good move? [Part 1]

Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…

STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan

Metal Fatigue? Or a Tired Brand?. (Metal yorgunluğu mu? Marka yorgunluğu…, by dr behice ece ilhan

STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan

dr behice ece ilhan – Medium

Future of Power: Bit Nations & Brand Governments

WILL NIKE BE CANCELED?. This week, the heretic Brooklyn agency…, by dr behice ece ilhan

How Under Armour lost its cool: A cultural branding perspective, by dr behice ece ilhan

Future of Power: Bit Nations & Brand Governments

FUTURE OF … MOBILITY [Episode 1]. Reimagining the car & its evolving…, by dr behice ece ilhan

WEDNESDAY WHISPERS: Why Substack?, by dr behice ece ilhan

dr behice ece ilhan – Medium

Taylor Swift Effect or End of Branding? [Part 2], by dr behice ece ilhan

Taylor Swift Effect or End of Branding? [Part 1], by dr behice ece ilhan

Holiday Season 2020. Strategic Ritualization Perspective, by dr behice ece ilhan

MOBiLiTENiN GELECEĞi. Arabanın Değişen Anlamlarını Yeniden…, by dr behice ece ilhan, Jan, 2024