LUXURY VS PREMIUM BRAND. It's easy for us to confuse between…, by Piyush Kumar

It’s easy for us to confuse between these two. But when it comes to branding there is a clear difference. Luxury doesn’t meet a need or solve a problem. Luxury consumers aren’t interested in more…

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Viral Marketing — How Social Influence Shapes Behavior, by Piyush Kumar

Aviral Bhatnagar on LinkedIn: Learn about our easily digestible concepts like subscriptions, business…

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