Can a brand try to own New Year’s Eve, or at least the eyeballs turning to “The Crossroads Of The World.” Planet Fitness certainly gave it a shot.
Summary: The long-term implications of COVID-19 on the fitness and sporting goods industries.
Summary: The long-term implications of COVID-19 on the fitness and sporting goods industries.
Ring in New Year
Planet Fitness Returns As Presenting Sponsor Of Times Square's Iconic New Year's Eve Celebration
Kia to haul Times Square's '2021' across the country as part of New Year's Eve marketing
Planet Fitness New Year's ad focus is energy
New Year's Eve 2023: The State of the Midnight Kiss - The New York Times
Planet Fitness New Year's ad focus is energy
12 Best Billboard Ads with Inspirational Designs (2023)
Told Ya So: The Prescient Posters of the Environmental Movement - The New York Times