Netflix and other streaming giants pay to get branded buttons on your remote control. Local TV services can't afford to keep up

A battle is looming between broadcasters, streamers and manufacturers for control over our TV remote controls.

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BBC takes on Netflix as it calls for a dedicated on-demand button

The Netflix button is an advertisement masquerading as a product

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People Archives - ADM+S Centre

Netflix and other streaming giants pay to get branded buttons on

More sponsored buttons coming to a remote control near you

VOD - Netflix

Netflix and other streaming giants pay to get branded buttons on

Netflix - The South African